SKRIPSI Jurusan Manajemen - Fakultas Ekonomi UM, 2019

Ukuran Huruf:  Kecil  Sedang  Besar

Pengembangan Media Technopreneurship Melalui Website di Pondok Pesantren Mahasiswa Baitul Jannah Kota Malang

DWI ALEX PRASTIAWAN

Abstrak


ABSTRAK

Dwi, A. P. 2019. Pengembangan Media Technopreneurship Melalui Website di Pondok Pesantren Mahasiswa Baitul Jannah Kota Malang. Skripsi, Jurusan Manajemen. Fakultas Ekonomi,Universitas Negeri Malang. Dosen Pembimbing : Dr. H. Agung Winarno,M.M

 

Kata Kunci : Technopreneurship, Website

Technopreneurship pada pondok pesantren merupakan upaya untuk meningkatan aktivitas kewirausahaan pondok pesantren melalui sosialiasi dalam bentuk pendampingan penggunaan media kewirausahaan berbasis teknologi. Penelitian ini dilakukan berdasarkan masalah pokok yaitu media yang digunakan pada kewirausahaan pondok pesantren masih menggunakan media konvensional melalui koperasi pondok pesantren.

Tujuan penelitian ini adalah:

(1) Mendeskripsikan langkah – langkah penelitian dan pengembangan media technopreneurship melalui website.

(2) Menghasilkan media technopreneurship melalui website berupa fitur sebagai media pemesanan catering secara online dan layanan promosi melalui diskon pada usaha catering Pondok Pesantren Mahasiswa Baitul Jannah Kota Malang.

(3) Mengetahui tingkat kelayakan media technopreneurship melalui website di Pondok Pesantren Mahasiswa Baitul Jannah Kota Malang.

(4) Menguji tingkat keefektikan media technopreneurship melalui website di Pondok Pesantren Mahasiswa Baitul Jannah Kota Malang.

Penelitian dan Pengembangan ini menggunakan model yang di adaptasi dari model penelitian dan pengembangan Borg and Gall (1983) yaitu :

(1) Penelitian dan Pengumpulan informasi;

(2) Perencanaan;

(3) Pengembangan Produk;

(4) Validasi Ahli;

(5) Revisi 1;

(6) Uji Coba Lapangan;

(7) Revisi 2;

(8) Hasil Produk Akhir.

Hasil Validasi ahli materi menunjukan persentase sebesar 85,3% dan hasil validasi ahli media menunjukan persentase sebesar 89,3% dengan keduanya memiliki keterangan layak digunakan dan beberapa revisi sebelum dilanjutkan pada tahap berikutnya. Sedangkan angket validasi pengguna yaitu konsumen dengan total 23 responden  menunjukan persentase sebesar 92,57 % dengan keterangan sangat setuju untuk diterapkan, hal ini dikarenakan berada pada rentang 81 – 100. Sehingga dapat dikatakan bahwa media technopreneurship melalui website sangat efektif untuk digunakan pada usaha catering Pondok Pesantren Mahasiswa Baitul Jannah Kota Malang.

Saran bagi pengembang selanjutnya diharapkan fitur catering online dan layanan promo melalui diskon dapat dikembangkan menjadi aplikasi mandiri untuk pengguna berbasis android. Selanjutnya pengembang dapat menambahkan layanan yang relevan agar layanan pada fitur catering online lebih variatif dan sesuai dengan kebutuhan industri catering.

 

ABSTRACT

Dwi, A. P. 2019. Development of Technopreneurship Media through a Website at Baitul Jannah Student Islamic Boarding School in Malang City. Sarjana’s Thesis. Department of Management. Faculty of Economics. Univesitas Negeri Malang. Advisor: Dr. H. Agung Winarno, M.M

 

Keywords: Technopreneurship, Website

Technopreneurship in Islamic boarding schools is an effort to increase the entrepreneurial activities of Islamic boarding schools through socialization in the form of assistance using technology-based entrepreneurship media. This research was conducted based on the main problem, namely the media used in entrepreneurship in Islamic boarding schools still using conventional media through cooperative boarding schools.

The objectives of this study are:

(1) Describe the steps of research and development on technopreneurship media through the website.

(2) Producing technopreneurship media through a website in the form of features as a medium for online catering ordering and promotional services through discounts on catering businesses of the Baitul Jannah Islamic Boarding School in Malang City.

(3) Knowing the level of technopreneurship media feasibility through the website at Baitul Jannah Student Islamic Boarding School in Malang City.

(4) Test the effectiveness of technopreneurship media through the website at Baitul Jannah Student Islamic Boarding School in Malang City.

This research and development uses a model adapted from the research and development model of Borg and Gall (1983), namely:

(1) Research and collection of information;

(2) Planning;

(3) Product Development;

(4) Expert Validation;

(5) Revision 1;

(6) Field Trials;

(7) Revision 2;

(8) Final Product Results.

The results of the material expert Validation showed a percentage of 85.3% and the results of media expert validation showed a percentage of 89.3% with both having proper information to use and several revisions before continuing in the next stage. While the user validation questionnaire, namely consumers with a total of 23 respondents showed a percentage of 92.57% with information strongly agreed to be applied, this is because it is in the range of 81-100. So it can be said that the technopreneurship media through the website is very effective to be used in catering businesses Islamic Boarding School Student Baitul Jannah Malang City..

Suggestions for developers are that it is expected that online catering features and promo services through discounts can be developed into standalone applications for Android-based users. Furthermore, developers can add relevant services so that the services on the online catering feature are more varied and in accordance with the needs of the catering industry.